Thesis is a digital agency that is hell-bent on humanizing the relationship between people and brands. They seek to redefine full-service by joining data, diverse perspectives, technology, and creative spirit to solve problems and work toward a better world.
Role:
I’m under Nike’s account at Thesis Agency and my role extended to designs within Nike's landing pages, email marketing campaigns, and their most iconic apps such as Nike, Nike Training Club, Nike Run Club, and SNKRS. This involved crafting user interfaces and visual elements that aligned with the web’s and app's functionalities, enhanced user engagement and provided a seamless and visually appealing experience.
Team Structure:
Design Director
Design Lead
Digital Designer
Copywriter/Editor
Project Managers
Producers
Program:
Figma
Adobe Photoshop
Adobe Illustrator
Nike’s Back to School Sale
10 Week Design Timeline · Releasing Q4 2023
Objective:
Focus on product functionality, reliability, & price creating a clear shopping journey for parents. Leverage style as the sharp point, speaking to new, trending & classic styles for the season.
Role:
Centered on the design of the mobile app and email templates, ensuring that our design choices aligned with the project's objectives and resonated with our target audience of parents.
